The Broadway-aimed musical Vanities has postponed its Broadway run. The show was to have opened in February at New York's Lyceum Theater, but the producers recently announced that they would be postponing the show's Broadway bow until an undetermined later date.
The producers have apparently decided not to hazard an extended commercial run at a time when even former powerhouse shows are shuttering (Spamalot, Hairspray), and smaller musicals don't seem to stand a chance ([title of show], 13). It makes me wonder whether the producers of the similarly modest musical The Story of My Life, which recently booked the Booth Theater towards a February opening, will make a similar decision to postpone.
The good news is that there are still shows that are making money. Both All My Sons and The Seagull recently announced that they had made back their initial investments and are currently running in the black. And Wicked, Jersey Boys, Billy Elliot, and South Pacific are all still playing at or near capacity. Even so, the shows that are making money are either the blockbuster musicals or the star-heavy limited runs. Until the economy starts to turn around, we're probably not going to see small star-less musicals making much of a profit.
If we see them at all, that is.